Networked narratives: Examining how Purdue Pharmaceuticals shaped public health policy and practice
In 1996, Purdue Pharmaceutical's (Purdue) launched OxyContin, an opioid painkiller, with the largest marketing strategy in pharmaceutical history. Literature has now established that Purdue's marketing of OxyContin was a root cause of the current opioid crisis, responsible for over 600,000 deaths in and beyond North America.
